Services
Pick the track that fits where you are.
Different businesses, same missing piece: a working growth engine. Here’s how I build it - depending on whether you’re a SaaS team or a local business.
Track one · B2B SaaS, seed to Series B
Fractional customer marketing
You have customers who love you - but no one turning that love into pipeline. I embed as your customer marketing lead and build the programs your growth depends on.
Feels familiar if:
You have customers who'd rave about you, but no case studies or proof points to show for it.
Marketing and sales are guessing at messaging instead of working from what customers actually say.
Retention/expansion is happening by accident, not by a system.
You know you need a customer marketing function but can't justify a full-time hire yet.
Voice-of-customer & case studies
Interview sprints, proof points, and case studies your sales team will actually use.
Lifecycle & email programs
Onboarding, expansion, and retention flows that keep customers moving - on autopilot.
Advocacy & referral engines
Reviews, references, and referral loops that turn happy customers into your loudest channel.
GTM strategy that ships
Positioning, messaging, and channel strategy - delivered as running programs, not a slide deck.
Track two · Local businesses
Marketing & business development, end to end
You’re great at the work. I'm great at making sure the right people hear about it - and keep coming back. I help to run the whole engine so you can stay in the business.
Feels familiar if:
Referrals happen, but nobody's actively building or nurturing that pipeline.
You're the best-kept secret in your market - great work, no consistent visibility.
Leads go cold because there's no follow-up system catching them.
You have no clear picture of what's actually driving new business each month.
Referral partner development
We identify, reach out to, and nurture the partners who can send you steady business.
Brand, content & LinkedIn
A clear voice and a steady presence, so you’re the name people remember when they need you.
Follow-up & nurture systems
No lead left behind: the emails, check-ins, and reminders that quietly turn interest into booked work.
Simple reporting, real numbers
A monthly view of what’s working, what’s next, and where the business is coming from.
Not sure which track you are?
I'm the right fit if:
You have real customers and/or traction but no system turning it into growth
You want fractional/embedded support, not a full agency retainer
You're ready to hand off execution, not just get a strategy deck.
I'm not the right fit if:
You need someone to build from a completely blank slate - no product, no customers yet.
You want full-service paid media or web design.
You want a one-off deliverable with no ongoing partnership.